Job description
Our client an eCommerce agency is looking for a Performance Marketing Manager, you will be responsible for helping clients improve their acquisition marketing campaigns by managing their paid advertising campaigns and providing strategic optimisations.
You will report to the Head of Search and contribute to the paid media service offering from an awareness, strategic, and sales perspective.
Responsibilities:
- Build and manage client campaigns from start to finish
- Manage performance campaigns across multiple verticals & countries
- Day-to-day contact with clients and team members
- Optimize accounts to achieve client KPIs & business objectives
- Prepare weekly/monthly performance and insight reports, including communicating key insights & recommendations to clients
- Maintain a data-driven approach through continual experimentation and optimisation to achieve business goals
- Collaborate with the Head of Search around processes of how work is allocated, approved, amended, and tracked within the team
- Collaborate and communicate with the internal team on projects/clients where there is a crossover of services
- Constantly improve knowledge & abilities by keeping up with the latest SEM and paid media trends
Key Skills:
- At least 2-3 + years of experience in SEM & Social - agency experience preferred
- Proven track record of developing, implementing and optimizing cost-effective & high-performing paid search and other paid media strategies across but not limited to Google Ads, Facebook & Instagram Ads, YouTube Ads, Google Analytics, Bing Ads & Google Shopping
- Good analytical skills and a metrics measurement background
- Deep understanding of bidding, targeting, creative, audience and platform optimisation capabilities
- Highly tuned attention to detail
- Strong understanding of paid performance campaigns
- SEO knowledge is preferred but not essential.
- Experience mentoring & leading a team.
- Strong communication skills & comfortable dealing with people of all levels
- Able to demonstrate self-sufficiency, self-motivation and proactiveness
If you'd like to hear more about this opportunity and see a JD, please reach out to marketing@thedrivegroup.com.au
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